Unseen delicacies lie ahead.
A story brewed through the quiet exchange of land and hands.
Again today, a silent birth.
Rice and water.
The hush of the season.
The murmur of fermentation.
No day repeats.
Each drop, a fleeting miracle.
“Deliciousness” is different for everyone.
But when your own UMAI unfolds—
or when you share a laugh, a moment—
somehow, the world softens.
We craft sake to gently stay beside those moments.
Expanding your map of flavor is like a treasure hunt.
Smallness lets us try what the big can’t.
With freedom, with care, we look ahead.
What waits beyond this single drop
might be a treasure you’ve never tasted—
or one that leads to someone else’s joy.
The journey has no answers.
That’s why we keep going.
Still asking.
Still brewing.
Still listening.
To the next UMAI.
Perhaps, it’s already calling to you.
Shall we go find it, together?
今日も 静かな産声が聴こえる
米と水 季節の気配 発酵の声
一つとして同じ日はない
奇跡のような ”ひとしずく”
「旨い」という感動は 人それぞれ
だからこそ自分の旨いが広がったとき
誰かと 旨いね って笑い合えたとき
世界は 少しだけ優しく広がっていく
そんな瞬間に
そっと寄り添える酒を造りたい
“旨い”の地図が広がる旅は
まるで宝探しのようにワクワクする
小さな蔵 だからこそできる挑戦を
型を超え 自由に 丁寧に 未来へと
待っているかもしれない
この“ひとしずく”の先のまだ見ぬ宝が
誰かの“宝物”でもあるかもしれない
「旨い」を探究する旅路は 面白く
答えがないからこそ やめられない
未知の“旨い”は きっと宝物みたいに 私たちとの出逢いを待っている
だから まだ見ぬ“旨い”を探して
私たちは 今日も 問い 静かに醸す
さああなたも一緒に
あなたの旨いを探しに行きませんか？
Crafting Art from Fermentation
A Drop of Time, Memory, and Craft
In every drop, we capture the voice of nature,
the subtle shift of seasons,
and the quiet warmth of human hands.
May this single drop reach someone’s heart,
expand their inner world,
and spark a moment of resonance.
Each bottle is a work of Art,
crafted with soul and intention by our Master Brewer— a harmony of skill, spirit, and stillness.
When those elements align, a new story is born.
What we have discovered, nurtured, and shaped—we call fragments of “UMAI.”
Please, take a moment to peek into our world of Art.
Each creation carries a tale—
and awaits the scene where it meets you.
AWASAKE — A Sparkling Encounter
Each drop has its own story and moment.
To elevate the extraordinary,
we crafted a new beauty and surprise in sake—
through the innovation of sparkle.
Fermentation for Everyday Joy
The story of flavor doesn’t end with sake.
Sake lees, vinegar, bread, pickles, jam—
born from wisdom passed down in the brewery,
these gifts of fermentation gently enrich daily life.
The Brewery – Where Tradition Meets Quiet Innovation
A place overflowing with quiet trial and error.
Where tradition and innovation cross paths, new Art is quietly born.
What guides us has never changed since our founding:
a deep gratitude for each encounter,
and a pursuit of UMAI and Nagomi—
deliciousness and harmony—
in step with the seasons, nature, and our local roots.
Not Just a Place of Production
Our brewery is not merely a facility.
It is an atelier, a gallery, a salon—
a space for creation, contemplation, and connection.
We listen to subtle signs,
draw out the potential of each ingredient,
and ferment with quiet devotion.
The Fifth-Generation – Heir, Artisan, Expressionist
A Legacy Carried. A Vision Poured.
In the world of sake,
it is rare to find a Kuramoto Toji — a brewery owner — who not only inherits the house, but also crafts with his own hands and expresses its legacy through the Art of brewing.
He is the fifth-generation heir of ITO Sake Brewery.
But more than that,
he is an artisan of inheritance.
To him, sake is not just something to preserve.
It is something to question, to feel, and to create. Every bottle becomes a canvas ; every brew, a quiet act of expression.
In a world where roles are often divided—
between owner and maker, leader and doer—
he stands as a rare fusion of all.
Guided by nature, informed by time,
and driven by a deep, unshakable question:
“What is UMAI, truly?”
His journey continues—
not as one who simply carries on a name, but as one who gives it new shape with every drop.
To Taste is to Feel
To Visit is to Open
When you step into the place where each drop takes shape,
you may not find answers—
but you just might find a new way to feel.
We wish to remain a brewery that you can visit when something inside you quietly says, “I’d like to go.”
Not an exclusive place—
but one that gently opens to those who seek it.
In 2002, the fifth-generation owner and his wife renovated a 200-year-old earthen storehouse with their own hands.
That space became BOKURA—
a community-rooted gallery and direct shop in the heart of Yokkaichi.
Here, you can:
Join guided tours through our brewery
Try your hand at sake brewing
Meet the people, feel the process, and taste the spirit
It is a place where the circle of people and UMAI grows, one visit at a time.
Take the Story Home—In a Single Drop
Before your visit.
After your visit.
Let the memory linger in the form of a drop.
You can order the “drop of Art” brewed by our Toji
and have it delivered anywhere in Japan—
including to your hotel, if you’re traveling.
And if you visit BOKURA,
you can also take home a curated souvenir
from our direct shop, infused with story and care.